Advertising covers

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TheCoverCollector
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Advertising covers

#1

Post by TheCoverCollector »

Among my cover collections are advertising covers. That is, covers with graphic or printed advertising in the upper left corners or overall on the front and back. This one is from Swift & Company. Swift was a meat packer and this cover advertises its lard, a by-product of pork production. The ad on this cover is not as colorful as some, but it is both front and back.

The cover has an additional collecting point for me in its cancel. It was canceled by the Portland, OR transfer clerks office. For those who might not know, a transfer clerk was a Railway Mail Service employee who had an office at track level of major railroad stations. Aside from canceling mail posted at track level drop boxes, it was the transfer clerk's job to assure that mail coming off a railway post office at the end of its run was correctly transferred to its labeled destination, i.e. a local post office or another railway post office.

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#2

Post by TheCoverCollector »

Continuing with an advertising cover out of my Iowa Covers collection. I grew up in western Iowa and collect covers and cinderellas from my home state. I had to have this cover from the Clipless Paper Fastner Co., for its interesting art and unusual vertical orientation of the ad. The vertical advertising offered a larger presentation of the ad and probably caused the recipient to look at the envelope a little more closely.

I'm not an expert on cancels, but the flag cancel on this cover looks like it is from an American Postal Machine Company canceling device with a type B dial and type 14 flag.

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#3

Post by Alex »

A very bold design - it certainly stands out.

I wonder if the post office was entirely happy with it given the orange question mark intrudes on the address panel?

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#4

Post by TheCoverCollector »

I wonder if the post office was entirely happy with it given the orange question mark intrudes on the address panel?
Hi Alex:

Difficult to say for sure, but, generally, the post office department was more dedicated to delivery in the early 20th century regardless of difficulties presented by the mailer, i.e. poor handwriting, incomplete addresses, insufficient postage, etc. This one probably made the sorting clerk look a little more carefully at the address. The state in the address of this letter is difficult for me to interpret

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#5

Post by TheCoverCollector »

Here is a recent acquisition for my "food" advertising cover collection. Webster's is an unknown brand to me, however, since the cover dates back to the 1930s, it is probably a product no longer available. The advertising indicates only five products, tomato juice, tomatoes, assorted (mixed) vegetables, and Lima beans. The note on the lower left corner of the cover's reverse indicating that the five different labels each represent a different quality of Lima beans was amazing to me. I never would have thought that one could grade Lima beans that closely. :lol:

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#6

Post by Alex »

Very colourful and very pretty!

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#7

Post by TheCoverCollector »

Thanks, Alex. I appreciate your reply and comment. I have always been drawn to vivid colors on stamps and covers. A couple of my stamp club friends have gone so far as to refer to me as a magpie collector!

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#8

Post by TheCoverCollector »

From my foods advertised on covers collection, a colorful cachet for oranges shipped from the grower's orchards. Given the 1 cent postage paid, this cover probably carried a list of products offered with prices and shipping rates.

I have covers like this from Florida and Texas growers, but not from California. Maybe just coincidence, don't know if this experience is the same with other collectors.

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#9

Post by TheCoverCollector »

Here are a couple of recently acquired advertising covers with postage paid permit franking. The first from a Crete, Nebraska, milling company and the second from an Indianapolis vendor of canvas products. Both have illustrations on the reverse.

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#10

Post by TheCoverCollector »

Another cover out of my food collection of illustrated commercial covers, this one from Eisenmayer Milling Company of Springfield, Missouri. Aside from the colorful cachet, it sports a neat American Postal Machine Company flag cancel with a type B dial and style 14 flag.

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